Fashion might be considered a form of art or a form of self-expression, but being honest with ourselves fashion is a business! And a very lucrative one that generates 3 trillion dollars a year!
We no longer have just fast food at our disposal, now we also have fast fashion. Retail stores and fashion houses are not just focusing on designing clothes for two seasons a year, Spring/Summer and Fall/Winter. They´re creating fashion lines nearly every month, using cheap materials, and changing the fashion trends as fast as they can to make consumers shop, shop, shop.
They realized that it was more lucrative to be changing the fashion trends quickly because that way they pressured consumers into wanting to be dressed fashionably and buy their products more often, instead of just twice a year.
I, like many women in the world, am guilty of having a closet with more clothes than I need. I´m not a shopaholic, and many of those clothes are from previous decades that remain in good conditions and still fit and so I decided to keep them around.
But I was surprised to see just how much clothes I had that I no longer wear. In my defense, I gained some weight and most of those clothes didn´t fit anymore and it´s very unlikely that I will ever drop to the weight I had in my early 20s.
After doing my yearly closet cleaning and I ended up donating three large garbage bags of clothes. Whoever they went to I can only hope that they will be of use and not discarded into the garbage, not only because I wish that I could give something of use, but to ease my guilt of contributing to the exceeding problem of clothing and textiles that end up in landfills. In 2013 Americans discarded 15.1 million tons of clothes and other textiles, and 85% percent wound up in landfills. That´s a lot of garbage!
Fashion has become an environmental hazard, but one that we can help reduce. Fashion is not environmentally fashionable. So think about this things next time you´re thinking about buying something.
Do I Really Need It
When you´re thinking about buying something don´t think about wanting to be dressed in the latest fashion trend. Think, “do I really need this?” Most likely you don´t. You find it pretty, you find it fashionable, you find it cheap or you simply want to buy something to make yourself feel better. If you don´t really need it, don´t buy it.
Will I Wear This in Two Years
We all need clothes, otherwise, we would be walking around naked. However, there´s shopping for clothes that you like and that they´re ageless and then there´s shopping for fashion and short-term satisfaction. When you´re about to buy something it might seem audacious and extraordinary and be absolutely fashionable. But if it´s that extraordinary, then it´s very likely that you won´t want to wear it in six months time because it will be out of fashion. Before you buy some thing think, “Will I be wearing this in two years’ time?”
Am I Buying Quality or Quantity?
I´ve been there; it´s cool, it´s cheap and it fits, so you must definitely buy it right? Well…. not always. If it´s something that you need, it´s good quality and you see it on sale go for it! But think about buying quality clothes, sometimes they will set you back a bit more when it comes to money, but it will last longer and it will actually look better. Cheap fabrics not only have a short life, but they also tend to look bad. It´s better to have a closet with few items of quality that you love than a closet of full a low-quality items you sort of like, but that you juts bought them because you wanted to buy quantity instead of quality.
Will I Use It
You will see dresses, shoes, and stuff that looks amazing and that will generate the misperception that you need it, but will you actually use it? The market is swamped with endless products that seem to make life easier, but in reality, when people purchase them they´re rarely used. So really think about it, will you use it?